Social Ads Lead
Location: Remote – Europe – Flexible Working Hours
Salary: €55,000 – €85,000 + Equity Options
Languages: Fluent in French and English
A revolutionary, Berlin based Femtech brand which is focused on female empowerment and equality are hiring a Social Ads lead to assist in the expansion of the business into French-speaking markets.
This lifestyle start-up is self-funded and led by a mission to empower women, spark conversations, and shatter taboos. Their business model boasts an impressive ROI, fuelling their global expansion plans with a significant focus on French-speaking markets.
Social Ads Lead Role Overview
As Social Ads Lead, you’ll spearhead performance marketing efforts for this innovative business. You will report directly to the CEO, managing a substantial budget, leading a team, and orchestrating captivating campaigns across various platforms, including Meta and TikTok. The focus will be on driving subscriptions and enhancing brand recognition across key French-speaking markets.
Social Ads Lead Role Responsibilities
- Oversee budgets ranging from €100,000 – €150,000 monthly, crafting strategic Meta Ads campaigns geared towards conversion and brand building.
- Strategically own Meta Ads campaigns, with a particular emphasis on French-speaking markets.
- Collaborate closely with the creative team to develop compelling ad creatives.
- Introduce and explore new channels (TikTok, Pinterest, Native Ads) to broaden the platform’s reach and impact.
- Manage project lifecycles for temporary and permanent campaigns and provide insightful reporting to internal stakeholders.
Skills and Experience Required for the Social Ads Lead Role
- Fluent in both French and English, enabling effective cross-border communication.
- A strong background in Performance Marketing with over 2 years of experience, showcasing expertise in Meta Ads campaigns, ideally from B2C brands or startups.
- Prior track record of launching new channels such as TikTok, Native Ads, Pinterest, etc.
- Proficiency in collaborating closely with creative teams and crafting impactful ad copy, including basic design skills.
- Experience and skill in data analysis, with a strong attention to detail.
Company Benefits: What’s in it for you?
- Competitive compensation, complemented by equity options.
- Access to a €500 training budget and 10 sessions with a dedicated business coach.
- Clear path for career progression as the company expands into new markets.
- 26 days of holiday leave along with unlimited ‘Recharge Days’ for mental well-being.
- Urban Sports Club Membership promoting a balanced work-life equation.