Social Ads Lead

Location: Remote – Europe – Flexible Working Hours 

Salary: €55,000 – €85,000 + Equity Options

Languages: Fluent in French and English 


A revolutionary, Berlin based Femtech brand which is focused on female empowerment and equality are hiring a Social Ads lead to assist in the expansion of the business into French-speaking markets.

This lifestyle start-up is self-funded and led by a mission to empower women, spark conversations, and shatter taboos. Their business model boasts an impressive ROI, fuelling their global expansion plans with a significant focus on French-speaking markets.


Social Ads Lead Role Overview

As Social Ads Lead, you’ll spearhead performance marketing efforts for this innovative business. You will report directly to the CEO, managing a substantial budget, leading a team, and orchestrating captivating campaigns across various platforms, including Meta and TikTok. The focus will be on driving subscriptions and enhancing brand recognition across key French-speaking markets.

Social Ads Lead Role Responsibilities

  • Oversee budgets ranging from €100,000 – €150,000 monthly, crafting strategic Meta Ads campaigns geared towards conversion and brand building.
  • Strategically own Meta Ads campaigns, with a particular emphasis on French-speaking markets.
  • Collaborate closely with the creative team to develop compelling ad creatives.
  • Introduce and explore new channels (TikTok, Pinterest, Native Ads) to broaden the platform’s reach and impact.
  • Manage project lifecycles for temporary and permanent campaigns and provide insightful reporting to internal stakeholders.


Skills and Experience Required for the Social Ads Lead Role

  • Fluent in both French and English, enabling effective cross-border communication.
  • A strong background in Performance Marketing with over 2 years of experience, showcasing expertise in Meta Ads campaigns, ideally from B2C brands or startups.
  • Prior track record of launching new channels such as TikTok, Native Ads, Pinterest, etc.
  • Proficiency in collaborating closely with creative teams and crafting impactful ad copy, including basic design skills.
  • Experience and skill in data analysis, with a strong attention to detail.


Company Benefits: What’s in it for you?

  • Competitive compensation, complemented by equity options.
  • Access to a €500 training budget and 10 sessions with a dedicated business coach.
  • Clear path for career progression as the company expands into new markets.
  • 26 days of holiday leave along with unlimited ‘Recharge Days’ for mental well-being.
  • Urban Sports Club Membership promoting a balanced work-life equation.

Tagged as: 3-5 Years, 5+ Years