Overview

PrimaLoft, Inc. is seeking a European Public Relations and Communications Manager to join our Brand Building Team.

As the European Public Relations and Communications Manager, you will be responsible for developing and implementing comprehensive PR and communication strategies across multiple European markets. You will work closely with cross-functional teams and external agency partners to enhance our brand equity and visibility, manage corporate reputation, and drive engagement with key stakeholders. The European PR + Communications manager will be a part of the Global Brand Building team, which consists of Brand, Communications, and Creative, all working collaboratively and cross functionally to drive brand equity and awareness. The position will report into the Sr. Global Communications Manager, who sits in our HQ in Latham, NY.

What You’ll Do:

Develop and execute strategic PR and communication plans tailored to diverse European markets including, but not limited to, Germany, France, UK, Italy, Scandinavia.

Build and maintain strong relationships with media, influencers, and industry stakeholders across Europe.

Day-to-day contact managing external European PR agency partners, overseeing implementation of brand and communication strategies across regional teams.

Create compelling content for press releases, pitches, activations, and other platforms that align with the company’s brand and objectives.

Organize and manage press events, product launches, and other PR activities across Europe.

Monitor and analyze media coverage and PR metrics to measure the effectiveness of campaigns and identify opportunities for improvement.

Collaborate with internal teams, including brand building, product strategy, sales, and executive leadership, to align PR and communication efforts with overall business goals.

Provide strategic counsel to senior management on PR and communication matters, including crisis management and reputation issues.

Stay updated on industry trends, competitive landscape, and regulatory developments to ensure proactive communication strategies.

What We’re Looking For

Bachelor’s degree in Public Relations, Communications, Journalism, or related field.

Minimum of 5-7 years of experience in PR and communications, with a proven track record in developing and executing successful campaigns across European markets.

Strong network of media contacts and influencers across Europe

Excellent written and verbal communication skills in English. Additional European languages are a plus.

Creative thinker with the ability to generate innovative ideas and solutions.

Strong project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.

Proficiency in PR tools and platforms, as well as digital marketing and social media channels.

Ability to travel within EU and internationally (United States), up to 15%, for events, brand visits, and strategic meetings

A love for the outdoors and the gear that enables you to experience it, is a plus

What We Offer:

Competitive salary and bonus package, starting at €65,000 – 70,000

Flexible working arrangements and remote working options.

Opportunities for professional growth and development.

A supportive and collaborative work environment.

Exciting projects and challenges that will make a real impact.

How to Apply: Interested candidates are invited to send their resume and cover letter to eucommsposition@primaloft.com. Please include “European Public Relations and Communications Manager” in the subject line of your email. Join us in shaping the future of PrimaLoft across Europe. We look forward to hearing from you!

To apply for this job email your details to eucommsposition@primaloft.com

About PrimaLoft

PrimaLoft is an innovation company specializing in high performance, sustainable insulation. Think about what’s inside your jackets, gloves, footwear, and bedding. We develop the insulation that enables those products to perform at the highest level. It’s likely we power some of your favorite pieces - just look for our red shield! We partner with over 950 global brands in categories like outdoor, sports, fashion, footwear, hunting, fishing and more, including Nike, Arc’teryx, Helly Hansen, Lululemon, adidas, Free People, Patagonia, Rab, Timberland, Stone Island, and Vans. We believe in unleashing the full potential of people, products, and the planet, together in harmony. We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. We are always striving to provide the highest possible performance while reducing our impact on the planet. We are headquartered in Latham, NY, with an office in Xiamen, China and global reach across North America, Europe, and Asia.