Marketing Intelligence Lead – Remote from Europe

Overview

Wakam is a B2B2C insurer that designs white-label insurance products for its partners (insurance specialists and non specialists). These insurance products have the distinctive feature of being embedded in the products or services offered to the end customer (for example, if you take out a self-service scooter 🛴, you’re automatically insured). Wakam is present in 32 European countries. By 2022, we will have achieved over 60% of our sales outside France, which is why we are recruiting Wakamees who speak English. Our culture? Free to impact. A culture where anything is possible, where all ideas are considered, where everyone has an impact on the transformation of insurance! Looking for freedom? Thirsting for autonomy? If you’re intrepid and like a challenge challenge, Wakam is for you!

 

✎ Mission

Reporting to the Head of Marketing Intelligence, our new Wakamee will be responsible for supporting Wakam’s Business Development in France and internationally (32 European countries + UK), in line with Wakam’s new 2023-2025 Development Plan.

They will join the Marketing & Communication Office and their main tasks are as follows:

They will be responsible for supporting the sales team and the Head of Marketing Intelligence in Wakam’s sales development in the priority segments of MGAS (wholesale brokers), Insurtechs and “non-insurance specialists” (with a majority of partners from the Neobanks, Mobility, Proptech, Gig & Freelancers platforms and Eretailers universes).

Key missions:

1. Calls for tender: contribution to the construction of Wakam’s value proposition, contribution to the drafting of Wakam’s response, carrying out market research and/or customer surveys to document the response, contribution to the co-creation of innovative insurance solutions for our partners (Design Thinking).
2. Sales pitch: contribution to the drafting of Wakam’s corporate presentation documents, as well as to the definition of specific sales pitches for each of Wakam’s priority segments (key trends and consumer expectations).
3. Marketing intelligence: identification & profiling of key prospects and customers, preparation of Wakam presentation materials, in support of sales teams (lead profiles and their strategy, key teams and contact mechanism, strategy analysis, value proposition adapted to each segment, etc.)
4. Management of marketing and consumer research (quanti & quali) to fully understand customers’ pain points and expectations, benchmarking and innovation monitoring: identifying new guarantees to be created as well as tomorrow’s trends.

 

✯ Profile required

 

• Graduated from a business school or equivalent, the candidate has at least 7 years’ successful experience in marketing, ideally B2B or B2B2C.
• They have already carried out market studies and benchmarks, and contributed to /lead calls for tender.
• Experience in an international startup/scaleup and/or previous experience in the insurance world would be extra!

 

Your working mindset

 

• Adopts a good “Doer” mindset and enjoy teamwork
• The candidate should have strong analytical and reflective skills, but also be action-oriented and results-driven
• Speaks and writes fluently in French and English (our preferred working language 😊)
• Excellent command of Word and especially PowerPoint, to make tender presentations as attractive as possible
• They are “customer-oriented”, whether internal or external, and handles CRM – PRM with ease!

 

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Recruitment Process

1. Interview with Jade, Talent Acquisition
2. Manager interview with our Marketing Intelligence Lead
3. Fit interview with another member of the team and/or our Chief Communication & Marketing Officer
4. HR interview with Laura, Head of Talent

–> Welcome at Wakam 🙌

 

Tagged as: 5+ Years