Agorapulse is looking for an Inbound Marketing Manager for the UK and Ireland market.
Under the responsibility of the Country Manager, you will be in charge of the continuous improvement of our Inbound Marketing activities. From the creation of landing pages to the subscription and nurturing of these prospects. You will be both in charge of improving the conversion of prospects to self-service, but also of identifying and qualifying high potential leads that you will pass on to Sales.
Your role will be to assist the Country Manager with all aspects of inbound marketing.
A self-starter with an eye for detail
Audit of current strategy
• Analysing current inbound marketing campaigns to identify areas to improve conversions such as landing pages, funnels and nurturing loops on Hubspot
• You will also help to join our user journey across website, email, Google SEA, Facebook ads and organic social media.
Campaign & Content Management
• Create and optimize new marketing landing pages / forms for demand and lead generation
• In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales team will help you accomplish.
• Responsible for overseeing advertising campaigns to track conversions via Facebook ads and Google Adword campaigns.
• Create and Optimise landing page and email content for demand/lead generation based on past conversion data
Lead Aquisition
• Grow new leads including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including ebooks, webinars, whitepapers).
• You will create the most personalized nurturing loops possible for our prospects, according to the information you have collected in upstream. In an ideal world, a target = a message. You will test sequences and messages to trigger actions according to the lead’s journey and its typology (decision-maker, user, agency, e-merchant, public institution, etc.)
• Work with our country manager and social media manager to optimise our marketing automation and lead nurturing processes through email, content, and social channels.
Data Analysis
• Establish analytics with Country manager and sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Conducting analytical projects to improve lead generation strategies/tactics.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Create and maintain metrics reports on Inbound marketing and sales activities via Hubspot (training will be given)
• Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings.
Core Skills / Experience
• 3-5 years of experience in B2B marketing, particularly in inbound marketing.
• Experience in building successful partnerships with sales teams to create results-driven programmes
• Demonstrated results in improving the full marketing and sales funnel conversions + ability to interpret data to improve campaigns
• Ability to own and manage marketing lead generation programmes, from logistics to enablement & follow-up
• Experience using Hubspot is a bonus
• Ability to juggle multiple projects at once
• Proven ability to work with cross-functional teams in an agile environment
Benefits summary
  • Remote position
  • Free access to social media manager school value ($997)
  • Independent contractor status
  • Salary €36,000 – €48,000 (Paid in Euros)
  • Ability to travel within the UK & Ireland to Social Media Events and Conferences (Expenses paid)
  • If you value building amazing work relationships that will last a lifetime and if you seek a company that will nurture and grow your career in challenging new directions, you just may be a perfect fit.
Agorapulse is a human centric company with strong values (honesty, collaboration, reliability, excellence, passion and caring).

We believe that collective success is an integral part of the wellbeing of all in the workplace. Whatever the environment in which our employees work, we strive to offer them stimulating working conditions so they can give the best of themselves:

  • Remote anywhere in Europe (we also have a great office space in the heart of Paris),
  • Great atmosphere, retreats,
  • Motivating remuneration, benefits,
  • Respect for work/life balance,
  • Many paid vacation days and extra paid days.
  • Health insurance participation.
Agorapulse is a leading Social Media Management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports – all in one easy to use dashboard.
With more than 7000 customers worldwide, Agorapulse is a profitable company consistently rated as a ‘High Performer’ by industry experts and customers alike.
WORKING AT AGORAPULSE: We’re a group of highly motivated, hard working individuals working out of 14 countries spanning 4 continents. Deriving happiness and joy from our work is part of our DNA and we strive as a company to empower our teammates to reach their professional AND personal goals. That said, we’re in it to win it in our space – it’s no accident that we’re ranked #1 in customer satisfaction. We’re nimble, we’re lean, and we’re humble – but we think and dream BIG. And while most of us work remotely, we foster and enjoy a culture where every colleague seems just a cubicle and click away.
Agorapulse is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Agorapulse is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

Tagged as: 3-5 Years

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