Maze is a user research platform that empowers product teams with data to remove all guesswork from building digital products. We’re official partners with the world’s best design companies: InVision, Figma, Sketch, and Marvel.
More than 30,000 designers and product managers from companies like Salesforce, Microsoft, and IBM are using Maze to power up their user research process. Backed by some of the world’s top VCs. We’re a fully remote company working from all over the world. And we’re looking for someone to help us generate demand for our sales team.
Here’s what you’ll do
- Lead, build, and execute the demand generation strategy and initiatives to drive MQLs and ultimately MRR
- Plan and execute multi-channel ABM campaigns to attract and convert our ICP
- Work with the content team to create effective and compelling lead generation assets, such as eBooks, webinars, whitepapers, landing pages, ads, etc.
- Work with freelancers to run paid ad campaigns to generate demand
- Work with the content team on SEO optimizations to capture demand
- Run email nurturing campaigns to leads and work with the Director of Sales and Product Marketing Manager to optimize the Sales funnel
- Run experiments to continuously improve the quantity and quality of leads
- Find creative, new opportunities of reaching potential customers and generating demand
- Work backwards from our MRR goals to set our lead targets
- Report on demand generation activities and KPIs
- 3+ years in demand generation, growth, or performance marketing
- Understanding of B2B demand generation funnels, funnel conversion and the tactics used at each stage
- Experience in setting up demand generation engines
- Experience leading and implementing ABM strategies
- Data-informed and have experience setting up and maintaining tracking and analytics
- Experience using marketing automation and analytics tools
- Self-starter and are not afraid to roll your sleeves up and get things done
- Experience in an early-stage B2B SaaS company
- Fluent in English and would enjoy working remotely
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